Sales & Marketing Series - Strategic Marketing

The aim of marketing is to attract the right project opportunities from the right clients: ones that build profitably because you understand the work, have a team in place, and are ready and able to bid, plan and build the project. During the session, you'll learn how to improve your marketing by answering these questions: 1. Who is your ideal client? 2. Why do they (in their own words) contract for your type of construction services? 3. How do you craft and deliver a targeted message to your ideal client that motivates them to want to get to know you?

What You Will Learn

• Who is your ideal client?
• Why do they (in their own words) contract for your type of construction services?
• How do you craft and deliver a targeted message to your ideal client that motivates them to want to get to know you?

Target Audience

Company owners, executives, senior leaders, estimators, business development professionals

Instructor

Eric Anderton, Construction Genius