Sales & Marketing Series - Strategic Selling

Learn how to craft strategic approaches to bidding specific opportunities so that you increase the likelihood of your company being selected to build the project.

What You Will Learn

• How to identify the four buying influencers in every project opportunity
• Recognizing the “red flags” that threaten a sale, and what to do about them
• How to discover the “buying modes” that jeopardize your success, regardless of price
• How to develop a strategic action plan to leverage your strengths and eliminate the threats that endanger your efforts

Target Audience

Company owners, executives, senior leaders, estimators, business development professionals

Instructor

Eric Anderton, Construction Genius